Open to PM / PO roles

Product Manager · Fintech · Insurtech · GenAI · Bengaluru

Shraddha
Singh

I find the problems worth solving — then build the case to solve them. AI-powered KYC for tier-1 Indian banks, a $10M GenAI transformation for US healthcare, and roadmap strategy for an insurance platform at 500K+ customers.

Shraddha Singh
6+
Years Owning Products
$10M+
Program, 20% Ahead of Schedule
60%
Agent Productivity Gain (GenAI)
93%
Faster KYC Onboarding
500K+
End Customers, Zero P1 Defects
work_historyExperience

6 years across 4 companies

From e-commerce to fintech to enterprise AI — each role a different PM discipline.

OCT
'24
NOW
Sapiens International
Oct 2024 – Present
Senior Product Owner · CoreSuite Insurance Platform
↓ 30% onboarding time↓ 25% abandonment ↑ 15% adoption95% pre-prod quality
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  • Defined product strategy and roadmap for enterprise insurance platform serving 500K+ customers, prioritizing 50+ features across 6 releases
  • Built a 4-factor prioritization framework (client breadth, strategic value, technical risk, revenue linkage) to create clarity from a chaotic 50+ item backlog
  • Led cross-functional delivery with engineering, QA, architecture, and client success — achieving 95% pre-production quality rate with zero P1 defects shipped to clients
  • Decreased transaction abandonment 25% and increased platform adoption 15% through data-informed feature optimization
JAN
'24
Signzy Technologies
Jan 2024 – Sep 2024
Product Owner · Digital Onboarding Platform
↓ 40% acquisition time↑ 35% KYC accuracy ↑ 25% revenue growth3 contract renewals
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  • Owned end-to-end product lifecycle for B2B digital banking platform serving Yes Bank and IndusInd Bank — cut customer onboarding from 3 days to under 2 hours
  • Identified the real failure mode (silent drop-offs at document upload, not slow processing) through 3 months of transaction log analysis — then fixed it with guided capture UI before touching the AI model
  • Launched AI-powered KYC workflows balancing RBI compliance with user experience, improving KYC accuracy 35%
  • Managed product analytics dashboards tracking conversion funnels and KYC pass rates — data informing 3 product pivots that increased client satisfaction 20%
NOV
'21
Deloitte Digital
Nov 2021 – Jan 2024
Product Consultant · Enterprise Solutions & Digital Transformation
60% efficiency gain$10M program 20% ahead of schedule78% AI acceptance
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  • Led $10M digital transformation for Health Care Service Corporation — mapped 180+ agent tasks, sequenced 10+ GenAI features by risk and impact, delivered 20% ahead of schedule
  • Championed smart email drafting before real-time agent assist (counter-intuitive but right) — 78% AI draft acceptance rate in sprint 4 became the proof point for expanding the program
  • Boosted user productivity 60% by identifying GenAI use cases and leading implementation of automation features in TruServe (Salesforce-based contact center platform)
  • Defined product requirements for Fortune 500 clients including Apple Inc. and HCSC through stakeholder workshops and comprehensive specifications
JUL
'19
Iksula Services
Jul 2019 – Oct 2021
Business Analyst → Product Management · E-commerce
+16pp conversion6 products shipped 95% client satExcellence Award
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  • Shipped 6 e-commerce products for premium brands (ITC, Eureka Forbes, ELC Toys) end-to-end — from discovery and wireframes through go-to-market
  • Made the counter-intuitive call: invested in a personalization engine before checkout optimization because discovery (not checkout) was the real problem — drove +16pp conversion improvement
  • Ran 8-week A/B tests across all 3 accounts — personalized homepage (+8pp), mobile PDP restructure (+6pp), abandoned cart emails (22% recovery rate)
  • Received Quarterly Excellence Award — first given for "product ownership mindset" in a BA role
buildSkills

Capabilities

Product Strategy & Discovery
Product StrategyRoadmap PlanningJobs-to-be-DoneCustomer InterviewsJourney MappingOKR DefinitionCompetitive AnalysisGo-to-Market
Prioritization & Execution
RICE · MoSCoW · Value/EffortFeature PrioritizationBacklog ManagementUser Story MappingAgile / ScrumSprint PlanningUAT
AI Product Management
GenAI Use Case DesignAI Risk PrioritizationPrompt EngineeringAI Adoption DesignModel Evaluation (PM lens)Data-driven Prioritization
Domain Expertise
Fintech / KYC / Digital BankingInsurtech · Policy ServicingEnterprise SaaS · B2BE-commerceRBI / IRDAI ComplianceHealthcare (HIPAA context)
Measurement & Analytics
Funnel AnalysisA/B TestingCohort AnalysisSQLMixpanelGoogle AnalyticsTableau
Stakeholders & Technical Fluency
C-suite CommunicationCross-functional LeadershipAPI Contract Design & ValidationFigmaJIRA · ConfluenceAWS Fundamentals
rocket_launchOriginal PM Work

Zero-to-one product work I own

Products I've defined, designed, and documented from scratch — showing how I think when there's no brief and no backlog.

psychologyCase Studies

How I Think Through Problems

End-to-end narratives — discovery, prioritization, the bet I made, and what the data said after. Not what I did, but how I decided.

Signzy · B2B Fintech · Jan–Sep 2024
Discovery · Metric Design · AI Product · RBI Compliance
KYC wasn't slow. It was failing silently — and we were measuring the wrong thing.

Banks told us onboarding took 3 days because of slow processing. Digging into 3 months of transaction logs revealed the real problem: 60% of users dropped in the first 10 minutes with no feedback. Switching north star metrics from "time to approve" to "first-attempt success rate" changed the entire roadmap — and saved 8 weeks of misdirected engineering.

Outcome3 days → <2 hours · +35% KYC accuracy · +25% revenue · 3 contract renewals
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Deloitte Digital · GenAI · Healthcare · 2021–2024
GenAI PM · Risk Prioritization · $10M Enterprise Delivery
Which GenAI feature do you build first? I had a framework for that.

$10M program. 2,000+ agents. A client who wanted "AI in the contact center" but couldn't define what that meant. I built a risk-adjusted prioritization framework and argued against shipping the feature everyone wanted — in order to ship the one that would earn us the trust to build what actually mattered.

Outcome60% efficiency gain · 78% AI acceptance rate · $10M, 20% ahead of schedule
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Sapiens International · Insurtech · Oct 2024–Present
Roadmap Strategy · B2B Prioritization · Enterprise SaaS
50 features. 6 releases. No prioritization logic. My first job was clarity.

I inherited a backlog where every client claimed P0, engineering had 6 release slots, and the math didn't add up. Built a 4-factor prioritization framework (client breadth, revenue linkage, strategic value, technical risk) that made every tradeoff legible and defensible — to clients, to engineering, to leadership.

Outcome30% faster onboarding · 25% lower abandonment · 0 P1 defects in 6 months
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Iksula Services · E-commerce · Jul 2019–Oct 2021
Discovery · A/B Testing · Growth · Where I Learned PM
The checkout wasn't broken. The problem was earlier.

Every client said "fix our checkout." Checkout was fine. Session recordings showed users were abandoning at the product detail page — they couldn't find what they wanted. Betting on a personalization engine instead of a checkout optimization was the counterintuitive call that drove +16pp conversion across three premium brand accounts.

Outcome+16pp conversion · 6 products shipped · 95% client satisfaction · 22% cart recovery
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folder_openStrategy & PM Artifacts

How I think above the sprint

Product teardowns, strategy documents, PRDs, and frameworks — the PM thinking that lives above the roadmap.

Featured · Product Teardown · February 2026
CRED — How India's Most Exclusive Fintech Built Its Moat

Business model deconstruction, feature analysis, competitive positioning, and 3 product opportunities I'd build next.

FintechConsumerLoyalty & Payments~12 min read
Read Teardown arrow_forward
New · Product Teardown · June 2026
Razorpay — From Payment Gateway to Financial OS

How a developer-first payments API became India's SME banking infrastructure — and the PM questions behind every platform bet they've made since 2014.

FintechB2BPayments Infrastructure~10 min read
Read Teardown arrow_forward
AI Product Lab · Experiments & Frameworks
AI Product Lab — What I'm Building and Thinking

Live experiments, frameworks built from real programs, the AI product checklist I run before every feature ships, and what I'm watching in AI, India fintech, and agentic systems. A working document — updated as I go.

Product Strategy · Investment Banking · Fintech
JPMC Digital Banking — 3-Year Product Investment Strategy

Competitive positioning of J.P. Morgan Chase vs. Goldman Sachs, Morgan Stanley, and Citi across digital banking. SWOT and QSPM analysis leading to a $1.5B 3-year product investment roadmap for emerging market expansion. The PM question at the center: where should a bank that has everything focus its digital product bets?

PRD Gallery · 4 Full Specifications
Product Requirements Documents — Four PRDs

Four PRDs showing how I write specs that engineers actually build from: JobSignals (AI data product), KYC Guided Capture (RBI compliance-annotated), GenAI Email Drafting (adoption-first design), and Founder OS (zero-to-one). Each with a "signature decision" — the most interesting tradeoff in the spec.

Product Strategy · 3 Artifacts
Strategic PM Work — Frameworks, Briefs, and Roadmaps

Three strategic documents: the AI Feature Risk Prioritization Framework (built from the HCSC program), an India Fintech Product Strategy Brief (3 bets for 2025–2027), and an Enterprise Insurance Platform 18-Month Strategy. The PM thinking that lives above the roadmap.

Article · AI Product Management
Beyond Prompts: How to Actually Build Real AI Products

A practical guide to building AI-powered products — moving past prompt engineering to real product thinking, architecture decisions, and shipping AI features that stick.

On the craft
A good artifact isn't a deliverable.
It's a decision made visible.
Problem before solution. Every artifact starts with a crisp problem statement — not a feature list.
Trade-offs explicit, not buried. What got cut matters as much as what got built.
Written for the reader. If engineering needs to decode it, the spec has failed before it ships.
articleWriting

Thinking out loud about product

AI product management, fintech strategy, and the craft of building products in regulated industries.

📉
May 2026
The Wrong Metric Cost Us 6 Months

How measuring "time to approve" instead of "first-attempt success rate" sent our KYC product team in the wrong direction — and what switching metrics changed about the entire roadmap.

MetricsDiscoveryFintech
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🤖
June 2026
Which GenAI Feature Do You Build First?

The client wanted AI in the contact center. The most-requested feature had the highest failure cost. Here's the risk-adjusted framework I used to sequence 10+ GenAI features — and why I argued against the headline feature in Sprint 1.

AI ProductPrioritizationHealthcare
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🧠
June 2026
Why Your Users Won't Adopt Your AI Feature

The most technically impressive AI feature we shipped had the lowest adoption. The fix wasn't a better model. It was one design decision — and the skeptical users who refused to trust the AI turned out to be our best model trainers.

AI ProductAdoptionUX
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Beyond Prompts
Mar 2026
Beyond Prompts: How to Actually Build Real AI Products

Everything a tech-curious person needs to know about LLMs, RAG, agents, and building real AI products — without the fluff.

AIStrategy
Read on Medium open_in_new
API Configuration
Dec 2025
When API Configuration Becomes Your Biggest Design Challenge

Why the hardest part of enterprise fintech integrations isn't the code — it's the spec. How configuration dependencies and schema misalignment cause production failures, and what PMs can do about it before engineering starts.

FintechPM Craft
Read on Medium open_in_new
Digital Banking
May 2025
From Requirements to Results: How I Transformed Digital Banking

First-person account of implementing API integration strategy in banking — cutting onboarding 40% and improving KYC accuracy 35%.

FintechDiscovery
Read on Medium open_in_new
User Stories
Feb 2025
How to Write Effective User Stories: A Guide for BAs and PMs

Structured framework for user stories that engineering teams actually want to read — capability classification, design integration, acceptance criteria.

DiscoveryCraft
Read on Medium open_in_new
Restaurant OMS
Feb 2025
Discovery Before Solutions: How I Mapped a Broken Operations Process to a Product Brief

A walkthrough of the discovery process that turns chaotic operational workflows into a clear product brief — using a restaurant OMS as the case study. The PM lesson: always map the current state before proposing a solution.

DiscoveryPM Craft
Read on Medium open_in_new
Data-fluent PM
Jan 2025
Why the Best PMs Are Data-Fluent, Not Data-Dependent

There's a difference between a PM who uses data and one who understands it. How data fluency — not just dashboards — changes the quality of product decisions you're able to make at speed.

PM CraftStrategy
Read on Medium open_in_new
💳
Aug 2024
E-commerce Payment Gateway Integration: A PRD Template

Complete PRD template for integrating Razorpay into e-commerce platforms — problem space, solution design, integration steps, and success metrics.

PRDFintech
Read on Medium open_in_new
Why I write
Writing is how I develop product conviction.

Most PM thinking dies in Confluence docs nobody reads. I write to force the clarity I need before I can make a product call — and to stress-test beliefs I'm not sure I can defend yet. If I can't write it clearly, I can't build it confidently.

Follow on Medium open_in_new
personAbout

How I got here

The person behind the portfolio — what drives me, what I'm working on, and how I think.

Most product failures happen before a single line of code is written. They happen when the team agrees to solve the wrong problem. My job is to prevent that. Six years in KYC, healthcare AI, and enterprise insurance taught me that the hardest product questions are never technical — they're about which problem is actually worth solving.

Five things I believe about product

The presenting problem is almost never the real problem.

At Iksula, every client said "checkout is broken." Checkout was fine. Discovery was broken. I learned to be professionally skeptical of the first diagnosis.

The right metric changes what you build.

At Signzy, we were tracking "time to approve." The right metric was "first-attempt success rate." Switching metrics changed the entire roadmap — and saved 8 weeks of misdirected engineering effort.

In AI products, failure mode matters more than capability.

A healthcare AI right 90% of the time but catastrophically wrong 10% is worse than no AI. I sequence AI features by asymmetry of failure, not by impressiveness.

Adoption is a product problem, not a training problem.

At HCSC, the most technically impressive AI feature had the lowest adoption — until we redesigned the UX for the skeptic, not the enthusiast. Feature quality ≠ feature adoption.

Delivery credibility is a product.

Enterprise clients who trust your release cadence take on more integration risk and expand faster. Every clean release is a trust deposit. I track this as deliberately as any feature metric.

Right now
Currently at
Sapiens International · Senior PO · Insurance Platform
Building
JobSignals · AI data product for labor market intelligence
Reading
Continuous Discovery Habits · Teresa Torres
Thinking about
AI agents as product infrastructure — not features
Following
RBI regulatory sandbox · India fintech policy
Open to
PM · TPM · AI PM roles · Fintech · Insurtech · AI-first products
PM Competency Map
AI Product Execution Domain Data & Analytics Stakeholder Discovery
Competency scores
AI Product Management
5.0
Execution & Delivery
5.0
Product Discovery
4.5
Stakeholder Alignment
4.5
Domain Expertise
4.5
Data & Analytics
4.0
Metrics I've owned — across every role
E-Commerce PM
Iksula
2019 – 2021
+18%
Personalization
conversion lift
Product Consultant
Deloitte Digital
2021 – 2024
60% · 78% · 20%
Efficiency · AI acceptance
· ahead of schedule
Product Owner
Signzy
2024
93% · +28%
Faster KYC · first-attempt
success rate lift
Senior PO
Sapiens International
2024 – Present
200+ · 0
Backlog items cleared
· compliance incidents
format_quoteColleagues

What people say about working with me

From engineers, programme managers, and stakeholders across four organizations.

Shraddha has a rare quality: she asks the uncomfortable question — 'are we solving the right problem?' — before anyone else in the room does. On our HCSC programme, she was the one who stopped us from shipping the wrong feature first. That call saved the programme's credibility in Phase 2.

AK
Programme Manager
Deloitte Digital · GenAI Practice

What I valued most about working with Shraddha was how precise her specs were. As an engineer, a clear spec is the best thing a PM can give you. She never wrote requirements by assumption — every edge case was documented, every dependency was mapped. I never had to guess what she meant.

RV
Senior Software Engineer
Signzy · KYC Platform

Shraddha was the first PM I'd worked with who could articulate the downside risk of a feature before I asked. That level of thinking made it easy to trust her recommendations — even when she pushed back on what we thought we wanted. She made our team better at asking the right questions.

MS
Operations Director
HCSC · Contact Center Transformation

Full recommendations available on LinkedIn

schoolEducation

Academic Foundation

Business strategy meets engineering depth — the combination that shapes how I think about products.

MBA · 2023 – 2025
Master of Management Studies
Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
military_techTop-10 MBA program in India
  • Specialization in Marketing & Strategy
  • Capstone: JPMC Digital Banking Strategic Analysis — SWOT, QSPM matrices, $1.5B 3-year investment roadmap
  • Focus areas: Product Management, Digital Strategy, Financial Analytics, Consumer Behaviour
B.E. · 2015 – 2019
Bachelor of Engineering — Information Technology
University of Mumbai
  • Foundation in software engineering, data structures, algorithms, and systems design
  • Bridges technical and business thinking — enables writing specs that engineers actually trust
  • Early exposure to product thinking: built and led the college technical festival's web platform
verifiedCertifications

Credentials & Training

Structured learning that reinforces the judgment behind the work.

workspace_premium
Professional Scrum Product Owner I
Scrum.org

Validated ability to manage product backlogs, define and communicate product value, and work effectively with Scrum teams in iterative delivery.

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cloud
AWS Certified Cloud Practitioner
Amazon Web Services

Cloud fundamentals — compute, storage, databases, IAM, and core AWS services. Bridges PM-to-engineering conversations on infrastructure and scalability decisions.

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psychology_alt
McKinsey Forward Program
McKinsey & Company

Structured problem-solving, communicating under uncertainty, and digital strategy frameworks from McKinsey's flagship leadership and capability-building program.

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Get in Touch

Open to the right opportunity

Looking for PM, TPM, and AI PM roles in Fintech, Insurtech, and AI-first product companies. Open to remote-first teams globally. I respond to all PM role inquiries within 24 hours.